
Vice President Marketing
Steve Estevez, leverages over a decade of comprehensive marketing expertise within the dermatology and healthcare sectors. Mr. Estevez is acclaimed for his strategic oversight of a multi-million dollar annual marketing budget, successfully managing a dynamic team of 7, and spearheading innovative patient communication strategies across 75 practice locations. His pioneering work includes creating an effective provider and new practice onboarding playbook, launching digital patient referral systems for cosmetic and general dermatology services, and significantly boosting existing patient engagement through personalized email, SMS campaigns, and content marketing. Estevez’s efforts have consistently driven year-over-year profitable growth in new patient acquisition by more than 15%, a testament to his ability to blend analytical rigor with creative marketing strategies.
Before his current role, Estevez demonstrated exceptional skills as the head of marketing at Rendon Center for Dermatology and Aesthetic Medicine, a premier dermatology practice in Boca Raton, FL, where he negotiated contracts for new practice websites, organized high-revenue generating cosmetic services campaigns, and crafted provider profiles to enhance SEO and brand visibility. Estevez's background also includes a tenure at The Broderick Law Firm in Boca Raton, where he managed the fling of Title II and XVI claims for over 500 clients, including the creation and submission of memorandums to federal court. Holding a Bachelor of Laws degree from Pontificia Universidad Católica Madre y Maestra, Estevez's diverse skill set and multilingual proficiency (fluent in English and Spanish) underline his multifaceted approach to healthcare marketing and patient engagement.